January 2013
Cuban rum
maker Havana Club is searching for a curious and open-minded person to embark
on a year-long trip around the world. The winner of the Havana Club Gap Year
Contest will visit 12 countries and live 12 unforgettable experiences.
Cuban rum
maker Havana Club is searching for a curious and open-minded person to embark
on a year-long trip around the world. The winner of the Havana Club Gap Year
Contest will visit 12 countries and live 12 unforgettable experiences.
Back in 1873,
Jules Vernes’s fictional hero, Phileas Fogg, toured the world in only 80 days …
Since then, mankind has brought that record down to merely hours!
Could we break
this record? And more importantly, would we even want to?
Quite the
opposite, in fact!
It seems that
today we are so busy dealing with life that we forget about living it.
Meanwhile, in Cuba, people remain true to themselves and take the time to
appreciate the simplicity of human interaction in everyday life… Nothing
compares to Havana!
This is why we
feel that a tour of the world should last no less than 365 days: Imagine an
entire year away from the daily routine of work or study to travel the world
and meet new (real, not virtual) people.
The Havana
Club Gap Year is giving someone this chance! One lucky winner will have 12
months to visit 12 countries and live 12 unforgettable experiences.
The Cuban
capital will be the journey’s starting point in order to allow the winner to
soak up Havana’s incomparable way of life while at same time polishing his or
her cocktail skills alongside authentic Cuban bartenders. To give a few
examples of what will come next, he successful candidate will also party with
the locals at London’s Notting Hill Carnival; enjoy Tokyo’s nightlife in the
company of a DJ; and celebrate Catalan culture in Barcelona during the Festa de
la Mercee.
The idea is
for the winner to discover the spirit of each place from a local’s point of
view and to show the world that a bit of Havana’s unique culture may be found
anywhere, provided you take the time to get to know people and spend quality
time with them.
Winner selection procedure
Candidates may
enter the competition from January 10th (18H00, GMT+1) 2013 via Havana Club’s Facebook page. To
enter, participants simply upload a short video listing three things that they
would take with them on their Gap Year and three things they would leave behind
if they won.
The videos
submitted by participants will be subject to public voting. In each
participating country, the five contestants whose videos received the highest
number of votes at the end of the entry phase will be interviewed in order to
pick the national finalists.
Each country will then send the local finalist on a five-day, all-expenses-paid trip to Havana to take part in the global finale. Once in Havana, the finalists will be tasked with creating a short film that captures the spirit of the city. These videos will be voted on by a panel of judges to select the winner of the Havana Club Gap Year..
The Havana
Club Gap Year winner’s blog will be live on the Havana Club Facebook page
throughout the journey and will be regularly updated with photos, interviews
and videos from each place visited.
To find out
more about The Havana Club Gap Year, go to www.havanaclubgapyear.com
To know more
about Havana Club, go to www.havana-club.com
Press
Enquiries
For further
information please contact:
M & C
Saatchi Sport and Entertainment: Sam Rookwood, +44 7792485715
Havana Club
International: Thomas Froimovici, +33 601 348 151
