havana club launches global mojito experience

May 2012

Havana Club International is taking the true taste of contemporary Havana to cities around the world with their Mojito Embassy – a pop-up bar where consumers can learn how to make the perfect authentic Cuban Mojito, using fresh, natural ingredients and Havana Club 3 Year Old rum.

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HAVANA CLUB LAUNCHES GLOBAL MOJITO EXPERIENCE

Havana Club International is taking the true taste of contemporary Havana to cities around the world with their Mojito Embassy – a pop-up bar where consumers can learn how to make the perfect authentic Cuban Mojito, using fresh, natural ingredients and Havana Club 3 Year Old rum.

 

After kicking off in Milan this month, the Havana Club Mojito Embassy will be housed in secret, unconventional, locations in key markets. A hand-crafted interior aims to recreate the style of Havana, showcasing the origins of the brand.

 

Centred around a contemporary Cuban marketplace, the Embassy’s ‘Mojito Market’ forms the heart of each bar, encouraging guests to gather their own fresh Mojito ingredients from custom designed street trolleys piled high with mint and lime. After stocking up on ingredients, a team of skilled bartenders guides guests through the art of making the perfect Cuban Mojito.

 

Havana Club Brand Ambassador Meimi Sanchez said: ‘We wanted to restore the value of the authentic and original Cuban Mojito, demonstrating its superiority over ready to serve variants or those made using rum from elsewhere. Authentic Cuban Mojitos are very easy to prepare and are made with real care, using simple ingredients – fresh mint and lime juice, sugar, sparkling water and Havana Club 3 Year Old rum.”

 

Havana Club 3 Year Old is the ideal rum for making Mojitos because its 3 year ageing enables aromas of flower, sugarcane, herbs and citrus to develop and enhances its mixability in cocktails, particularly in mojitos. It is used by the cantineros in Cuba’s most famous bars - Bodeguita Del Medio and Floridita.

 

After its two week run in Milan, the Havana Club Mojito Embassy will travel across to other locations worldwide to bring the experience to more consumers and bartenders.

For further information, please contact Paloma Salmerón:

paloma@rt-com.com

+44 020 7388 7421

mojito embassy in milan, may 2012

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